directors
Karen Welman
Suzy Holland
Jonathan Ford
Mike Branson
The best ideas come from unfulfilled desires. The technology used has been patented and extensively tested and used in the United States, but, thus far, no-one had had the brilliant insight to use it for the most temperature sensitive area of all – infant care. 37° is the brainchild of Karen Welman, nominated for ‘Inventor of the Year’ along with passionate textile designer Suzy Holland. The 37° range was created for babies in mind,and the range now extends to include a car seat cover, bedding and pyjamas for older children. The technology was used in extreme sports wear and space exploration, although our range is simply cute and stylish.