The best ideas come from unfulfilled desires. The technology used has been patented and extensively tested and used in the United States, but, thus far, no-one had had the brilliant insight to use it for the most temperature sensitive area of all – infant care. 37° is the brainchild of Karen Welman, nominated for ‘Inventor of the Year’ along with passionate textile designer Suzy Holland. The 37° range was created for babies in mind,and the range now extends to include a car seat cover, bedding and pyjamas for older children. The technology was used in extreme sports wear and space exploration, although our range is simply cute and stylish.