praise for 37°
experts lend their seal of approval
Recently knighted Sir Professor Ara Darzi of ST MARY'S Hospital Paddington, who has been instrumental in the initial clinical testing of the 37° range says, “This new technology has great potential and will produce the long desired result of keeping newborns at the optimum temperature. This heralds a major step forward in the advancement of children's clothing and care.” He adds: “There is also great potential for future development with medical conditions which also rely upon temperature regulation, given that temperature is a major contributing factor to the recovery time of a patient.”
even ‘Supermums’ are betting this winning horse
The new clothing range has also been endorsed by super-mum and city business woman, Nicola Horlick. Nicola says: “Karen has a proven track record with creating innovative and commercially viable baby products. As both a businesswoman and a Mother, I can see the niche in the market for a brand such as 37°. New parents will snap this up and welcome this leap forward with open arms”.
Indeed, fellow baby product entrepreneurs, such as Mandy Haberman, inventor of the ‘Anywayup Cup’, have voiced their approval, “From my experience with the Anywayup Cup, which revolutionised the nursery market worldwide, I know that the key to commercial success is to provide 'must have' innovative products combined with terrific design. 37° has what it takes.”